Do Free Trials Work?
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Do Free Trials Work?

Check out an interesting article at Marketing Charts which comments on soem research done by Reculry which looks at the connection between offering free trials and conversions.  DId you know that 6 out of 10 free trials convert to paid subscriptions?  Or that B2B businesses have more success using these methods than their B2C counter parts?

“… buyers consider free trials to be among the most helpful and trustworthy information sources.”

I am a fan of this site as it collects hard research to a number of topics.  Interesting reading!

http://www.marketingcharts.com/industries/business-to-business-80975